September 21, 2017
The Distrikt Hotel in downtown Pittsburgh, which officially opened in July 2017, is the latest signature hotel from the Distrikt Hotel Management Group. We recently sat down with Jennifer Austin, Executive Vice President, Development and Brand Strategies, to discuss some of the design challenges she faced. She also talked about how Encore Hospitality Carpet worked closely with her to develop a fully custom-designed carpet made with Zeftron nylon to meet the hotel's unique design and functionality needs.
ZN.: How did the project come about?
J.A.: The Distrikt Hotel Group opened their first signature hotel in New York City in 2010. When it came time to expand, we found this amazing historic building in a key area of Pittsburgh that was for sale. We immediately realized this would be an excellent opportunity for our second location.
Z.N.: What were some of the challenges you faced?
J.A.: Considering we were converting a historic, 10-story former Salvation Army building originally built in 1926 into a modern hotel, we had quite a few challenges. We had to completely gut the building from the second floor up, then we added a few rooms to the 10th floor. As a historic building, we needed to adhere to local building codes and preserve the façade, the windows and the amazing lobby area.
Z.N.: What support did you receive from Encore Hospitality Carpet?
J.A.: Encore was a dream to work with. Richard Heaver took the time to get to know me and listen to me. He took a real hands-on approach other flooring manufacturers would not have. His knowledge and willingness to listen to what I envisioned completely paid off: The carpet he ultimately presented was really stunning, and not normal at all.
Z.N.: Where is the carpet being used?
J.A.: The Encore carpet made with Zeftron is in all corridors and all 185 rooms. Encore rugs with Zeftron are in public spaces, including the main lobby area.
Z.N.: Can you describe the design you were trying to achieve?
J.A.: We wanted to balance the historical nature of the building and the essence of Pittsburgh, while bringing a fresh, modern look. Essentially, we wanted the design to be understated and elegant, evoking a sense of place and time.
Z.N.: What purpose did you need the carpet to serve?
J.A.: We needed the flooring to serve three major purposes: One, it needed to support and enhance the overall design of the hotel; two, it needed to assist with wayfinding in the corridors; and three, it needed to stand up against staining and wearing.
From a design perspective, we wanted the carpet to be reflective of the historic elements of the building. So it's got some fading elements that speak to something historical. But at the same time it's got some sparkle and pop, making it look contemporary and modern.
Bottom line, the carpet is beautiful, affordable and it cleans beautifully. The unique colorways, surface textures and intricate patterns all come together great.

